Here are the two most common questions we get asked:

1. Who is Aura Medical Group?
2. What type of clinics do you acquire?

The answer to question 1 is simple.

We are dermatology and cosmetic medicine consolidators.

We buy established, well-run clinics, that become part of a larger group of clinics under the Aura Medical Group banner, whilst retaining their individual branding and identity.

Question 2 however, is made up of a series of important criteria.

Below are our 8 acquisition principles. They are the core fundamentals we look at when considering an acquisition.

1. Patients before profits – the emphasis a clinic places on patient care is the single most important criteria in our selection process. We will not partner with or acquire any clinic which does not align with our patient centric values.
2. Doctor led or owned – we believe that medicine belongs in the hands of doctors, and we ensure doctors retain complete clinical autonomy.
3. Service mix – we acquire clinics who offer dermatology, non-surgical cosmetic medicine and/or skin cancer services. As a group, we seek to provide patients with an end-to-end solution for all their medical and cosmetic skin requirements. This does not mean that a clinic must offer all these services, just one or a combination of them.
4. Diversified revenue generation – we prefer clinics which have 3 or more revenue generators. That means 3 or more people in the business who perform services individually that generate revenue and where an individual does not exceed 60% of revenue concentration.
5. Excited by partnership – we are business people, not doctors. We want and need a collaborative work environment post sale, with clinic principals who are excited to play a part in continuing to grow their clinics. This means a commitment to staying in the business for a period and remaining the clinical lead. For those clinic principals who want to reduce their working hours over time, we will work collectively to make this happen.
6. Reputation & credibility – people make a business but can also break a business. So, we pay close attention to the reputation and character of the people we consider collaborating with. We encourage and welcome clinic principals to do the same with us.
7. Growth opportunities – underutilisation, unrealised potential, P+L leakage, dormant equipment, patients being referred outside the clinic, minimal advertising; these are all possibilities we get excited by because we have the expertise to revert this into potential growth.
8. Purchase price expectations – just like house valuations, business valuations are based on market conditions. If a clinic exceeds the previously mentioned acquisition principles, we are prepared to provide remuneration recognising this, on the other hand, it would be foolish to pay far above market norms. When a deal looks too good to be true in one area, it’s usually due to unsavoury conditions in another area – and that’s not how we operate.

If you’ve been left wanting to know more, simply get in touch with us by hitting the button below.